With over 25 years of experience in the creative industry, I am a strategic Senior Art Director and Creative Director (BFA, Graphic design) specialized in building global brand identities and high-impact visual systems. My journey spans from foundational graphic design to leading large scale projects for world renowned brands like Pfizer, Nestlé Waters, and Novartis.
I bridge the gap between creative vision and business goals by integrating brand strategy, UI/UX design, and AI-assisted discovery into cohesive visual narratives. Whether working with global networks like FCB or guiding innovative startups and institutions like MIT Solve, my focus remains on delivering consistent, high-impact results.
Skills
Brand strategy
Brand Identity
Concept development
Web Design & Development
Creative direction
User experience design
User interface design
Cross-Functional Collaboration
Design Critique & Mentorship
Al-Assisted Design & Discovery